E: Travel Hotel Manager
Industry Travel
Device Type Laptop
OS IOS, Android
Role UX Designer
Challenge Make Deep research | Identifying Consumer Pain in the market | UX and Usability
Analysis
Assumption:
- The usefulness of E: Travel in the market is based on a growing number of travelers looking for a personalized approach.
- Given the growing awareness of environmental issues and the desire for a sustainable lifestyle, E: Travel can attract the attention of those who value environmentally responsible solutions. By providing information about green and sustainable living options, the platform can become attractive for travelers seeking to make more informed choices in favor of the environment.
With the growing number of large families and group travel, PalmReserve can provide convenient tools for coordinating and booking accommodation for large companies.
USP (Unique Selling Point): E: Travel is distinguished by its innovative approach to managing tourist accommodation. Due to the growing interest in convenient and personalized travel solutions, our platform simplifies booking and uses an intelligent system to choose accommodation. Given the diversity of cultural and tourist opportunities in England, our platform becomes the right solution for discerning travelers, providing an unsurpassed experience for a unique and comfortable stay throughout the country thanks to innovative technologies.
E: Travel is an online accommodation booking platform designed to simplify booking various types of accommodation in different regions worldwide.
Our main goal was to create a pleasant and practical user experience guided by the following principles and values in the design process:
Understanding the needs of travelers
Ease of booking
Intuitive navigation
Aesthetically pleasing design
Personalized recommendations
Constant feedback and improvement
The priority of security and privacy
With our app, discover a worry-free way to manage your accommodation booking while traveling, providing a personalized and secure booking experience tailored to your preferences.
Survey
Collecting information using a questionnaire through Google Forms to evaluate the Palm Reserve application is a multi-step and systematic approach to obtaining the most complete and valuable feedback from potential users.
1. Defining The Objectives Of The Survey
2. Development of the Questionnaire
3. Segmentation Of The Target Audience
4. Distribution of the Survey
5. Analysis Of The Received Data
6. Drawing Conclusions and Recommendations
7. Feedback and Iterations
Conclusion: Based on a survey via Google Forms, the following general conclusion was revealed: there is significant user interest in the application, and a high level of satisfaction with its functionality and usability is maintained. The responses also highlighted the importance of innovative approaches to accommodation management and the increased interest in environmentally sustainable accommodation options. The data obtained provides valuable feedback for improvement and further successful development.
Usability
Interview:
Usability testing was chosen as the next step in the investigation.
Usability testing is a technique used in UX design to evaluate a product experience by testing it with users, following predefined tasks. It is one of the most powerful tools in the UX designer’s toolkit. It allows us to gain rich insights directly from the user.
At this stage, I prepared the script questions and selected two popular similar sites for the subject to conduct his test.
The subject was asked several introductory questions regarding his personal experience of ordering through a similar platform and told a detailed scenario of when and where the half-day online hotel reservation was made.
The subject was also asked to perform the same action and compare 2 popular hotels.
The video interview took place around 60 minutes.
I cannot expand the video to protect consumer rights unless requested.
Conclusions data were obtained regarding the design patterns available, and the user also had expectations from the process and experience from the last similar action.
Popular similar sites were also used to identify positive experiences, difficulties, and misunderstandings, which were recorded in the subject in the process.
Affinity diagram
The Affinity Diagram was chosen as a further step in the investigation. It is an analysis method used to organize and analyze fragments of information by grouping them based on their similarities and relationships. Similarity diagrams help me make sense of large amounts of unorganized data. They are also a powerful way to bring people from different departments in line with their understanding of how users perceive a product or service.
Understanding how to conduct a compliance chart session is essential to UX.
For this project, I analyzed all the research collected during my previous projects and created a similarity diagram to represent what I have learned.
The results will help me with analysis and design decisions later in the UX process.
1. Preparing my workspace
2. Share your research
3. Notes:
I reviewed my research data and started taking notes in the Post-its. Your notes covered everything relevant to describing the current user experience: goals, behaviors, pain points, mental models, and contextual information.
The notes were detailed enough to explain the essence but brief enough to be quickly read and understood.
4. Organizing notes into groups
I have placed my notes in logical groups
I tried to make my groupings as detailed as possible
I also reduced repetitive observations
5. Designation of groups
I've named my groups after I've sorted all the entries. This part was easy because the notes are arranged in logical groups.
Conclusions: By the end of the similarity diagram session, I had clear groupings summarizing the most important topics of my research.
Customer journey map
The next stage was Customer journey map.
The CJM visualizes the "average" user's journey you discovered during your research. A well-executed client's travel map allowed me to quickly get into the user's experience, conveying critical aspects of the trip and bringing them to life.
In this project, I relied on the affinity diagram, which gave my research more structure. Using the client's travel map, I drew an overall picture of the most common user interaction experience, highlighting the problems and positive aspects. Here, I have included research data from your previous studies.
User Flow
Sketches
Interaction design for Hotel Website: Sketches
Prototyping
Annotation 1:
The home screen welcomes the user with a cozy hotel image and key navigation elements. Users can swiftly initiate a search, view current offers, or access their account. The goal is to create an intuitive interface for quick access to essential features.
Main Dashboard:
Repeats on all screens, from left to right:
Left: Logo; Company name;
Right: Currency, Language, Questions, Settings, Profile (Separately)
Refine Your Search:
Three interactive blocks (Where; Check in/out; Number of guests) “Search” bottom
One grey block:
Welcome to our Hotel Booking App:
Could help to choose a quick moving to find a reasonable offers
The bottom “Search” allows you to list them.
Two grey blocks:
The ad block can be scrolled horizontally and vertically
Annotation 2:
The main three actions on the page are:
1) Where to? 2) When? 3) How many people?
1) Where to? Select the desired destination
When you click, the cursor appears
When you start typing, a list of countries with printed letters appears
When you select a particular country, the word is highlighted in color and then displayed on the line
After the list of countries with printed letters disappears
Annotation 3:
The main three actions on the page are:
1) Where to? 2) When? 3) How many people?
2) When? Specify the dates of your stay using the intuitive calendar
When you click, the calendar appears
The selected interval is marked with a color
After choosing the date:
The chosen dates are displayed on the main
dashboard
Annotation 4:
The main three actions on the page are:
1) Where to? 2) When? 3) How many people?
3) How many people?
Set the number of adults, guests, or rooms.
When you click, the column appears.
Each parameter can be adjusted and adjusted.
After the action, the selected data is displayed in the main dashboard field
Annotation 5:
The user sees a list of hotels corresponding to the selected parameters. Each hotel is presented with a brief description, an image and basic price information. Users can scroll through the list, filter the results, and select a hotel for additional viewing. The goal is to provide information about accommodation options in a convenient format.
There are also several primary filters highlighted at the top, which can be adjusted at once
There are also filters on the left side, which are necessary but not critical when choosing a hotel
Also, the possibilities of the main dashboard are preserved here - to change the direction, dates, or the number of travelers.
Annotation 6:
When you hover, you can enlarge the photo; other photos will become half transparent.
Clicking on the photo opens the gallery.
When you click on the button to switch to another action and during loading, a small pop-up is displayed next to the controller, which informs you that the procedure is about to end.
Annotation 6:
At this stage, the user enters the data required for booking. This may include name, contact information, preferences, and other details. The interface should be intuitive and secure, and the process should be step-by-step. The user can check the entered data before proceeding to the next step.
The complete information about the hotel, check-in time, selected parameters and characteristics, and the final price are also displayed on the left.
The top shows three stages of booking, 2 of which have already been made, and only the process of entering bank data remains ahead.
Annotation 7:
At the last stage, the user pays for the reservation. Various payment methods are provided here; the user can choose the most convenient one. The interface should be secure and transparent, providing detailed information about the amount, including taxes and additional fees. After successful payment, the user receives a booking confirmation.
