Project for Upsellon startup. Upsellon is a technology platform that analyzes the market demands and helps to launch a product on e-commerce platforms (Amazon, Shopify, etc.)
Introduction: Upsellon, specializing in e-commerce sales and innovative technological solutions, strives to create products and services of the highest quality and leave an unforgettable mark on the perception of its customers.
Problem Statement: Special efforts have been made to develop the brand book, which reflects uniqueness, values, and the spirit of innovation. Since the corporate colors and logo were designed earlier, I created the remaining brand elements as a designer and ensured their consistent use.
Design Process:
The focus was on the following tasks:
Additional Colors
Printing house
Graphic Elements
Layouts and Variations.
Testing and Adjustments were also carried out, and then the design was implemented in all materials and channels of the company, maintaining a consistent and recognizable representation of the Upsellon brand.
In addition, with the company, content materials, layouts for social media, advertising campaigns, and other elements were developed by me to ensure a strong visual presence of the company and help it stand out in the market.
Design Elements and Techniques:
Brand Ideology
Logo
Logo spacing
Favicon
Font
Color
Icon
Design materials
Challenges and Solutions: We needed additional help initially, but we faced budget constraints since the company was a startup. We decided to turn to artificial intelligence as a cost-effective solution, and the results were impressive. The use of artificial intelligence has significantly improved our capabilities, while remaining within budget constraints. We were also able to reduce the cost of the design department while maintaining productivity.
Results and Impact: As a result, we developed a design for the Upsellon brand, which includes a design strategy, branding, design for promotional, brand product, packing, AD, pages store, and more. Our design and collective work with the marketing department helped us to increase sales, get "Amazon Choice" recognition for some products, and attract attention from our customers.