Introduction: The initial process of creating a brand book for a beauty salon begins with careful planning and defining a visual concept that will reflect the unique features of the salon and make the desired impression among customers.

Problem Statement: Love Planet needed a modern and user-friendly website to showcase their products, improve user engagement, and drive lead generation.

Design Process: Study of the goals and values of the salon: Determining what impressions and emotions we want to evoke from customers when visiting the salon. We decided to choose a general look that will match the salon's atmosphere and attract the salon's target audience.

Design Elements and Techniques:

Color choice: Brown tones are neutral, natural, and warm colors that can convey a sense of coziness, comfort, and naturalness. The palette of brown shades supports the overall concept of the salon and is combined with other colors we have included.

Logo and graphic elements: At this stage, the salon logo and other visual elements are created that will be used in the brand book. Our logo includes the first two letters of the salon's name and is made in a simple font with sharp serifs at the end.

The drift for headlines, texts, and accents was chosen to emphasize moderation and easy readability to emphasize the professionalism and reliability of the salon.

Results and Impact: As a result, we developed a UI design for beauty salons with a simple but intuitive interface that emphasizes the provided services, giving them uniqueness and sophistication.