Project for startup Ramot Shared Services. Ramot Shared Services is a platform of businesses that specialize in bringing consumer products direct to customers. With expertise in e commerce, finance, product development, and supply chain management Ramot Shared Services can help unlock value.

https://www.amazon.com/stores/Kraftic/page/4FF2DC4F-286D-48AD-A3BC-FE9082D2A4A5?ref_=ast_bln

Introduction: Kraftic is an e-commerce store that sells high-quality toys for kids.

Problem Statement: Working on the Kraftic children's toy store, we aimed to create a logo and design elements and revitalize the childhood world in every detail. The primary task was to conduct a study of the store's target audience and the children's industry to understand the preferences and expectations of potential customers, as well as to analyze competitors to determine how to stand out in the market of children's toys.

Design Process: We ensured that our chosen design elements reflected the vivid world of imagination, which should attract our customers. We chose a bright logo and a turquoise background, complementing it with many fun drawings.

Design Elements and Techniques:

Color palette:

The turquoise color was taken as a basis, which is the basis of the background.

Additional bright colors were chosen, combined with turquoise, emphasizing playfulness and joy.

Fonts were also selected that will be easy to read even for children, but at the same time will support the brand's visual style.

Graphic elements and drawings:

Unique illustrations, drawings, and graphic elements have been created to be associated with the world of children's toys and fantasy.

Various elements such as stars, targets, animals, toy figures, and others were used to give the brand recognition.

A short animation for logo was developed:

Develop layouts for the website and social media:

Icons:

Version for laptops and mobile devices:

Develop layouts for various media, including toy packaging, tags, business cards, fliers, etc.

Results and Impact: As a result, we developed a design for the Kraftic store, which includes a design strategy, branding, design for promotional, brand product, packing, AD, home page store, and more. Our design and collective work with the marketing department helped us to increase sales, get "Amazon Choice" recognition for some products, and attract attention from our customers.