Project for startup Ramot Shared Services. Ramot Shared Services is a platform of businesses that specialize in bringing consumer products direct to customers. With expertise in e commerce, finance, product development, and supply chain management Ramot Shared Services can help unlock value.
https://www.amazon.com/stores/Halter/page/7CB84031-494E-4A24-BEBD-700836C4C011?ref_=ast_bln
Introduction: Halter is an e-commerce store that sells high-quality office and home furniture.
Problem Statement: Increase sales for the store, create a single design for whole brand categories.
Design Process:
Research
Conceptualization
Creating Layouts
Color | Typography
Development
Graphic Elements
Prototyping
Implementation
Design Elements and Techniques: We started the design process for the Halter store by commencing with detailed research and a comprehensive understanding of the project's context. We collaborated with the client to collect essential information concerning furniture details, project objectives, target audience specifics, conceptual ideas, and fundamental design preferences. Also, we were provided with an existing logo.
Later, we immersed into understanding the target audience's preferences, aiming to determine the styles and design elements that would resonate most effectively. We analyzed prevailing modern furniture and interior design aesthetics to ensure alignment with contemporary trends. To ascertain a competitive edge, we also examined competitors comprehensively, studying their design strategies and visual approaches.
Blue goes well with neutral colors such as white, gray, and black. It allows you to create a balanced and harmonious design where the furniture will stand out against the background of calm colors.
Fonts were chosen that are combined with the general style and ensure the readability of texts.
We have developed sketches and layouts for the store's home page, considering the elements' structure, composition, and arrangement.
Mobile design version:
Professional 3D artists made the pictures; some images were generated using AI.
Results and Impact: As a result, we developed a design for the Halter store, which includes a design strategy, branding, design for promotional, brand product, packing, AD, home page store, and more. Our design and collective work with the marketing department helped us to increase sales, get "Amazon Choice" recognition for some products, and attract attention from our customers.