Introduction: ARCHITECTURE is an e-commerce website for the sale of designer furniture. While working on the visual solution, the tasks were identified.
Problem Statement:The main task was to make the complex interface simple and beautifully accessible. The philosophy is to create unique and inspiring graphical images that remain intuitively understandable for each user.
Design Process:The critical point in the development of visual design is the choice of the basic concept. In this case, it was decided to use a simple and elegant style. The white background symbolizes purity and minimalism, which allows you to emphasize the beauty and functionality of every detail, and the simplicity of execution contributes to creating a positive and comfortable experience for users.
"Simplicity is the highest degree of complexity." – Leonardo da Vinci.
Research and analysis:
Study of the target audience: Determining which type of designer furniture will be most interesting to your target audience. Analysis of market research and competitors.
Defining the goals of the site: Developing a clear understanding of the site's primary purpose - sales, information platform, etc.
Creating custom scenarios: Determining how users interact with the site when choosing and buying furniture.
Interface design:
Creating a website structure: Defining the main sections, pages, and hierarchy. It will help simplify navigation for users.
Development of layouts: Creating initial designs of site pages, including the main page, product category pages, product pages, and shopping cart.
Designing Interface Elements: Design buttons, shapes, icons, fonts, and other elements that provide a unified style and brand awareness.
Visual design:
Color palette: The choice of colors that match the brand and create the desired atmosphere on the site.
Graphics and images: Using high-quality photographs of furniture that effectively demonstrate its design and quality.
Typography: Choosing fonts that are readable and match the brand's style.
Logo style: Inspired by Gothic architecture
Design Elements and Techniques:
Logo:
AI design:
Results and Impact: As a result, we have a ready-made UI design for an e-commerce store with a simple but intuitive interface that emphasizes the store's products, giving them uniqueness and sophistication.